Celebrity influences on consumer decision making: new insights and research directions
نویسندگان
چکیده
منابع مشابه
Dynamic Decision Making: Learning Processes and New Research Directions
OBJECTIVE The aim of this manuscript is to provide a review of contemporary research and applications on dynamic decision making (DDM). BACKGROUND Since early DDM studies, there has been little systematic progress in understanding decision making in complex, dynamic systems. Our review contributes to better understanding of decision making processes in dynamic tasks. METHOD We discuss new r...
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Sean B. Cash Assistant Professor, Department of Rural Economy, University of Alberta Ellen W. Goddard Professor and Chair, Department of Rural Economy, University of Alberta with Wiktor L. Adamowicz (University of Alberta), Timothy Beatty (University of British Columbia), J. Stephen Clark (Nova Scotia Agricultural College), John A. L. Cranfield (University of Guelph), Wuyang Hu (University of N...
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2019
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2019.1632373